Not because they lack discipline — because they're walking into an institutional war zone armed with YouTube tutorials and gut instinct. Institutions have had Bloomberg terminals, quant teams and AI execution for decades. Retail never got the memo. Pipps is the memo.
Institutions win because of access, not intelligence. Until someone packages that access for the 13 million traders who never had it.
TradingView gives charts. It doesn't tell you what they mean — or what to do.
Retail runs on gut + YouTube. Institutions run quantitative edge models.
No journal. No autopsy. The same mistakes, repeated indefinitely.
Analysis in one app, execution in another, journal in a spreadsheet. Edge leaks everywhere.
You think of a trade. Pipps tells you if it's a good one — nine analytical layers, ten institutional frameworks, entry, stop and target. Then it logs the trade, audits it, and tells you exactly where your edge leaked. This demo is the real engine.
One founder. Full platform shipped — live at pippsfx.com, with a waitlist experience at joinpipps.com converting daily. Built solo, shipped daily, pre-capital.
NEXT 60 DAYS → PAYWALL LIVE · FIRST PAYING COHORT · BROKER API EXPLORATORY CALLS · 20K+ TRADER CONTENT REACH
13M+ active retail traders in Southeast Asia. No dominant intelligence platform. Wide open. Beachhead: Malaysia + Indonesia, then Philippines, Thailand, MENA.
We're not competing with TradingView or brokers. We're building what sits on top of both — and the only one doing it mobile-first for the SEA mass-retail trader.
| AI Analysis | Decision Brief | Trade Autopsy | Retail Price | |
|---|---|---|---|---|
| TradingView | Charts only | ✕ | ✕ | ✓ |
| Bloomberg | ✓ | Partial | ✕ | $24K/yr |
| Interactive Brokers | ✕ | ✕ | ✕ | ✓ |
| Edgewonk | ✕ | ✕ | Manual | ✓ |
| PIPPS | AI-powered | 9 layers | Automatic | From $39/mo |
Phase 1: high-margin subscriptions. Phase 2: in-app execution via broker APIs (Saxo / IG) — revenue share of $50–$200 per active trader per month, no licence required. The intelligence layer becomes the distribution for the execution layer.
350 → 900 → 2,100 PAYING USERS · ~$52 BLENDED ARPU · BEFORE ANY BROKERAGE REVENUE
Trading intelligence — the anchor. The cash-flow engine that funds everything that follows. This is the company you're buying into today.
Full MVP at pippsfx.com · waitlist experience converting · 8+ features
Stripe paywall · 500+ paying · $45K MRR run-rate
Broker API integration (Saxo/IG) · in-app execution · revenue share live
$110K+ MRR · 2,100+ paying · Philippines + Thailand · Seed $1.5M at $8–12M
LOOKING FOR: EQUITY-FIRST ENGINEER · SMART MONEY WITH BROKER NETWORKS · SEA FINTECH ADVISOR
$300K retires the next three risks in order: revenue (paywall + first 2,000 paying users), moat (execution layer via broker APIs), and scale (a seed round raised on numbers, not promises).